{"id":85,"date":"2021-09-23T05:00:40","date_gmt":"2021-09-23T05:00:40","guid":{"rendered":"https:\/\/alt-design.tech\/wp\/?post_type=blog&p=85"},"modified":"2025-08-28T18:25:34","modified_gmt":"2025-08-28T11:25:34","slug":"210923","status":"publish","type":"blog","link":"https:\/\/alt-design.tech\/en\/blog\/210923\/","title":{"rendered":"A research paper by our representative, Mr. Shindo, has been published in the academic journal City and Society."},"content":{"rendered":"

<\/p>\n

\n
\n
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Sorry, this entry is only available in\u00a0JP<\/a>.<\/p>\n

A research paper by our company representative, Shindo, has been published in the academic journal “Cities and Society,” published by the Urban Research Plaza,\u00a0a Joint Usage and Research Center of the Ministry of Education, Culture, Sports, Science and Technology .<\/p>\n

Title: “Connecting Thai society and art: the practice of art managers and future challenges”
\nPage: pp.98-104<\/p>\n

 <\/p>\n

Comment from our CEO, Shindo:<\/p>\n

In this research paper\u00a0,\u00a0we investigated the method of\u00a0attracting people to events using art through detailed document review and interviews, as well as the history of the methods actually used to attract people to events in Thailand.<\/strong><\/p>\n

We also interviewed the key people running the event and the participants
\nto consider and propose improvements that should be made to the current methods of attracting attendees<\/strong>\u00a0.<\/p>\n

 <\/p><\/blockquote>\n

After reading this far,\u00a0many of you may be thinking,\u00a0”\u00a0This has nothing to do with website creation…”<\/strong><\/p>\n

 <\/p>\n

However,\u00a0when it comes to thinking about attracting customers and creating excitement,<\/strong>
\nthe roots<\/strong>\u00a0are actually the same.<\/p>\n

 <\/p>\n

For example, when we create a campaign site (LP), we consider
\nmeasures such as “how to acquire customers” and “how to create a system to sell products and services” based<\/strong>\u00a0on
\ndata analysis, market and competitive research, and product and service research, then we
\ncreate the page structure and propose it to the client.<\/p>\n

The investigations in this phase actually originated from research methods in sociology and cultural anthropology.
\nIn recent years , the term\u00a0“UX research”<\/strong>\u00a0has spread to the public, and\u00a0opportunities for researchers to support businesses have increased.<\/strong><\/p>\n

 <\/p>\n

Offline events (i.e. limited spaces such as communities) are held to attract customers,
\nwhile online campaigns (i.e. limited spaces such as websites) are held.<\/p>\n

In fact , I pointed out that\u00a0the fundamental research methods and thinking are the same for both !<\/strong><\/p>\n

I hope you will pick up a copy and read it!<\/p>\n

National Diet Library Search:\u00a0https:\/\/iss.ndl.go.jp\/books\/R000000004-I031410694-00<\/a><\/p>\n

*The Urban Research Plaza is a research institute established within Osaka City University\u00a0<\/strong>, which has been certified as an advanced urban research center by the Ministry of Education, Culture, Sports, Science and Technology’s “Joint Usage and Research Center.”<\/strong><\/h5>\n<\/div>\n<\/div>\n<\/article>\n

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