{"id":1136,"date":"2025-08-23T16:46:21","date_gmt":"2025-08-23T09:46:21","guid":{"rendered":"https:\/\/alt-design.tech\/?post_type=work&p=1136"},"modified":"2025-10-06T12:40:16","modified_gmt":"2025-10-06T05:40:16","slug":"sumitomo","status":"publish","type":"work","link":"https:\/\/alt-design.tech\/en\/work\/sumitomo\/","title":{"rendered":"Backdrop Design for the Joint Seminar of SMBC Bangkok Branch \u00d7 SBCS, Inspired by Bangkok\u2019s Future"},"content":{"rendered":"

<\/p>\n

Forward Looking Design \u2013 A Seminar-Ready Concept<\/span><\/span><\/h3>\n

For this project, we embraced the theme of <\/span><\/span>\u201cForward Looking Design\u201d<\/span><\/span><\/strong> , creating visuals that would befit the atmosphere of a prestigious seminar.<\/span><\/span><\/p>\n

Mitsui Sumitomo Banking Corporation (SMBC) provided us with the following requests:<\/span><\/span><\/p>\n

    \n
  • \n

    A modern design based on the corporate colors of SMBC and SBCS<\/span><\/span><\/p>\n<\/li>\n

  • \n

    A more prominent emphasis on the logo size<\/span><\/span><\/p>\n<\/li>\n

  • \n

    A design incorporating the cityscape of Thailand, particularly Bangkok<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n

    To deliver on these expectations, we assigned one of the top designers from <\/span><\/span>Tokyo University of the Arts<\/span><\/span><\/strong> , who also serves as a faculty member there. Together, we aimed to create a design with strong presence, worthy of a major banking institution’s event.<\/span><\/span><\/p>\n

    We proposed <\/span><\/span>two design options<\/span><\/span><\/strong> :<\/span><\/span><\/p>\n

    \"\"<\/p>\n

    Option A<\/span><\/span><\/strong>
    Incorporating Thailand’s landmarks and architectural motifs into the background, we applied graphic effects symbolizing <\/span><\/span>growth, progress, and hope<\/span><\/span><\/em> . This reinforced the corporate image of delivering positive value.<\/span><\/span><\/p>\n

    Option B<\/span><\/span><\/strong>
    Using fundamental geometric shapes\u2014circles, triangles, squares, and lines\u2014arranged rhythmically, we express <\/span><\/span>diversity, flexibility, and structured development<\/span><\/span><\/em> through a dynamic composition.<\/span><\/span><\/p>\n

    Ultimately, <\/span><\/span>Option A<\/span><\/span><\/strong> was selected and has since been used across all subsequent joint events. We were delighted to hear feedback from the client that the design was <\/span><\/span>\u201cvery easy to use\u201d<\/span><\/span><\/em> , making this project a truly rewarding outcome for our team.<\/span><\/span><\/p>\n

    <\/p>","protected":false},"featured_media":1547,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"work-category":[18],"class_list":["post-1136","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-exhibition"],"acf":[],"yoast_head":"\nBackdrop Design for the Joint Seminar of SMBC Bangkok Branch \u00d7 SBCS, Inspired by Bangkok\u2019s Future | Alt Design Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alt-design.tech\/en\/work\/sumitomo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backdrop Design for the Joint Seminar of SMBC Bangkok Branch \u00d7 SBCS, Inspired by Bangkok\u2019s Future\" \/>\n<meta property=\"og:description\" content=\"Forward Looking Design \u2013 A Seminar-Ready Concept For this project, we embraced the theme of \u201cForward Looking Design\u201d , creating visuals that would befit the atmosphere of a prestigious seminar. 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