{"id":229,"date":"2024-09-20T02:14:24","date_gmt":"2024-09-20T02:14:24","guid":{"rendered":"https:\/\/alt-design.tech\/wp\/?post_type=work&p=229"},"modified":"2025-09-02T18:28:16","modified_gmt":"2025-09-02T11:28:16","slug":"orix","status":"publish","type":"work","link":"https:\/\/alt-design.tech\/en\/work\/orix\/","title":{"rendered":"Website design targeting companies with sales over 50 billion JPY, aimed at significantly increasing inquiries."},"content":{"rendered":"

Challenges<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n

Despite utilizing direct marketing efforts, web advertising, and telemarketing through sales agencies, converting these into inquiries remains a challenge.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

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Target Audience<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n
    \r\n
  • Companies currently operating in or considering expansion into global markets.<\/span><\/span><\/span><\/span><\/li>\r\n\r\n\r\n\r\n
  • Individuals or firms seeking cutting-edge companies for venture capital investment.<\/span><\/span><\/span><\/span><\/li>\r\n\r\n\r\n\r\n
  • Senior Management (Director Level and Above)<\/span><\/span><\/span><\/span><\/li>\r\n\r\n\r\n\r\n
  • Companies with annual sales of 50 billion JPY or more.<\/span><\/span><\/span><\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n
    \r\n\r\n\r\n

    Scope of Work<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n

    Aiming to secure 10 business meetings per month via web channels. <\/span><\/span><\/span><\/span>
    Our goal is to develop a landing page (LP) precisely tailored to align with your current advertisements.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Client Requests<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n

    Our goal is to acquire approximately 10 business meetings per month, driven by three core conversion points: free trials, whitepaper downloads, and inquiries.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Our Approach<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n

    Recognizing the previous website’s lengthy catchphrase, we conducted thorough research to identify the core benefits of this service, meticulously crafting the first view to drive conversions.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

    Based on our qualitative research, we pioneered that users involved in market research primarily focus on two key areas: the <\/span><\/span><\/span><\/span>research methodology<\/span><\/span><\/span><\/span><\/strong> and the <\/span><\/span><\/span><\/span>quality of the analysts<\/span><\/span><\/span><\/span><\/strong> . examined, our messaging heavily emphasizes these two points.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

    For conversion optimization, we’ve implemented a <\/span><\/span><\/span><\/span>sticky form layout<\/span><\/span><\/span><\/span><\/strong> that remains fixed on the right side as users scroll. This design directly integrates with the client’s existing Marketing Automation (MA) tools, ensuring a seamless connection for lead capture.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Project Details<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n

    Given that most of our service’s information is proprietary and we employ numerous highly skilled international consultants, we <\/span><\/span><\/span><\/span>prioritized emphasizing the quality of our service<\/span><\/span><\/span><\/span><\/strong> in our messaging.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

    To finalize the website structure, we utilized <\/span><\/span><\/span><\/span>3C analysis<\/span><\/span><\/span><\/span><\/strong> , meticulously identifying customer needs, as well as the strengths and weaknesses of services offered by 11 competitors.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

    We also compiled a list of our competitors’ advertising platforms, search and URL keywords, and meta titles and descriptions. This allowed us to conduct a comprehensive comparative analysis with the client’s services.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Emphasizing Service Reliability and Value<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    We’ve emphasized the <\/span><\/span><\/span><\/span>reliability and value of our service<\/span><\/span><\/span><\/span><\/strong> by communicating a clear message to users. We also used prominent numbers and titles to highlight each point, creating <\/span><\/span><\/span><\/span>visual impact and capturing user attention<\/span><\/span><\/span><\/span><\/strong> . Furthermore, each point is supported by <\/span><\/span><\/span><\/span>concrete evidence<\/span><\/span><\/span><\/span><\/strong> , effectively demonstrating the service’s value and trustworthiness to users.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Visual Emphasis on Each Step<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    We’ve made the process from market research to market entry immediately clear by visually outlining each step. This allows users to easily understand the service flow at a glance.<\/span><\/span><\/span><\/span><\/p>\r\n


    Additionally, we’ve provided <\/span><\/span><\/span><\/span>detailed explanations for each step<\/span><\/span><\/span><\/span><\/strong> to ensure a comprehensive understanding of the service and its inherent value.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n

    \r\n\r\n\r\n

    Efficient Information Comprehension Through Intuitive Layouts<\/span><\/span><\/span><\/span><\/h2>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    In this section, we <\/span><\/span><\/span><\/span>visually highlighted three key features<\/span><\/span><\/span><\/span><\/strong> , employing an <\/span><\/span><\/span><\/span>intuitive layout<\/span><\/span><\/span><\/span><\/strong> that allows users to naturally follow the information. This design ensures users can <\/span><\/span><\/span><\/span>efficiently grasp the value of our services.<\/span><\/span><\/span><\/span><\/strong><\/p>","protected":false},"featured_media":1307,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"work-category":[17],"class_list":["post-229","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-website"],"acf":[],"yoast_head":"\nWebsite design targeting companies with sales over 50 billion JPY, aimed at significantly increasing inquiries. | Alt Design Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alt-design.tech\/en\/work\/orix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website design targeting companies with sales over 50 billion JPY, aimed at significantly increasing inquiries.\" \/>\n<meta property=\"og:description\" content=\"Challenges Despite utilizing direct marketing efforts, web advertising, and telemarketing through sales agencies, converting these into inquiries remains a challenge. 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