We are pleased to share that our CEO, Nobuto, has contributed a relay essay to the Japan-Thailand Business Forum, titled “Exhibitions as Catalysts for Community Engagement.”
The article highlights insights gained through our support in the design, construction, and operation of the JETRO Japan Pavilion at ASEW (Asia Sustainable Energy Week), an international exhibition on decarbonization and sustainable energy held in Bangkok in July 2025.
Rather than viewing exhibitions merely as business opportunities, the essay explores their potential to serve as platforms for mutual exchange—where nations, companies, and visitors inspire one another and co-create meaningful communities. It offers reflections and suggestions on how such interactions may contribute to the future development of Japan–Thailand relations.
At Alt Design Office, we handle not only booth design and spatial planning, but also the creation of systems that enable meaningful engagement between exhibitors and attendees. The lessons learned from ASEW2025 will continue to inform and enrich our upcoming projects.
We sincerely appreciate your continued support.