Designing the spark that moves people.
Alt Design Office was founded in Bangkok in 2018.
Through design and technology, we create new connections between Japanese companies and the Thai market.
A website leads to an inquiry.
A meeting at an exhibition leads to the next business discussion.
Market research helps clarify the right direction.
A company’s strengths are communicated clearly and lead to action and decision-making.
Our work is to support these moments through planning, design, implementation, and operation.
For about 20 years, I have moved between Thailand and Japan, working across both research and practice.
My focus has been on human behavior, decision-making, and the connections between culture and society.
I continue to be involved in collaborative research with universities in Thailand as a visiting researcher.
I have also worked in various fields, including cultural exchange, public relations, event management,
support programs for Japanese companies, and projects with universities and major companies.
Through these experiences, I have seen how people and organizations meet, build relationships,
and move businesses forward.
These experiences form the foundation of Alt Design Office today.
Based in Bangkok and Tokyo, we provide services including web design and development,
brand strategy, localization, market research, business matching, exhibition and event support,
and DX/AI consulting. In particular, we support the practical work needed for Japanese companies to
expand in Thailand: communicating, connecting, and encouraging action in a way that fits the local market.
What we value is not design that only looks good.
We begin by understanding a company’s goals and challenges, then clarify who to reach,
what to communicate, and how to deliver it. We turn this into websites, materials, exhibitions,
business meetings, and communication that lead to real action.
We believe this is the kind of design that helps businesses move forward.
Rather than making things look flashy, we focus on communicating clearly.
Rather than making a company look bigger than it is, we focus on building trust.
Rather than ending with a one-time project, we aim to be a practical partner that
clients can rely on when needed.
This is what we call sincere creativity.
We will continue to use design, technology, research, and our practical experience in Thailand
to create meaningful encounters and opportunities for Japanese companies and the Thai market to move forward.
Hiroyuki Nobuto
Representative Director, Alt Design Office
