Service

Driving Successful Overseas Expansion for Japanese Companies

Alt Design Office supports Japanese companies expanding into Thailand and the ASEAN region from our two bases in Tokyo and Bangkok.

Through branding, localization, exhibitions, business tours, and market research, we design systems that help Japanese companies and public organizations communicate clearly and take action in local markets.

For over 16 years since our founding, we have supported ASEAN projects for a wide range of organizations, including JETRO, local governments, universities, and major corporations.
Our team, including the founder, has experience in ASEAN research projects for Japan’s Ministry of Health, Labour and Welfare, as well as over 20 years of academic research.
By understanding local societies from both quantitative and qualitative perspectives, we develop reliable and practical strategies.

“Translating cultural insight into business results.”
That is our approach to overseas expansion support.

Our Services

1. Corporate Branding & Localization

We adapt Japanese brands for the Thai market while maintaining their original identity.
Across websites, brochures, videos, and social media, we create messages and experiences that truly connect with local audiences.

• Brand strategy and concept development

• Website, brochure, and video production

• Thai and English localization and copywriting

• Social media management, advertising, and promotion support

2. Exhibition Planning, Booth Setup & Business Tour Management

From Japan Pavilions for JETRO and local governments to single-company booths, business matching events, and business tours, we provide full support.
We handle planning, design, construction, and on-site operations in one place.

• Japan Pavilion and B2B exhibition booth design and construction

• Business meetings, seminars, and networking event planning

• Business tours to Bangkok, industrial estates, and universities

• On-site management, photography, and reporting

3. Market Research & Public / Academic Projects

We combine research and practical work, from local market analysis to policy-related studies.
Using academic research methods and strong local networks, we deliver reliable and high-quality data.

• Market research and competitive analysis
• Interviews with local companies and government organizations
• Joint research projects with government bodies and universities
• Research reports and white papers (Japanese, English, Thai)

Japanese Quality, Delivered in Thailand.

Alt Design Office combines research, practice, and design to work alongside Japanese companies as a trusted local partner in Thailand. Based on 20 years of research and 16 years of practical experience, we help overseas expansion through structured strategy rather than intuition.

Strengths of Alt Design Office

Fast Local Response
Our Bangkok-based team handles local coordination, photography, and on-site operations. We can also flexibly support government-level projects.

Japanese Project Contact
A Japanese staff member serves as the main contact for all projects, removing stress caused by language and cultural differences.

Government & Research Experience
We apply over 20 years of academic research experience, including ASEAN research projects for Japan’s Ministry of Health, Labour and Welfare, to business support.

16+ Years of Proven Experience
Extensive experience supporting both public and private organizations, including JETRO, local governments, universities, and major corporations.

Design and Execution in One Team
From creative production and exhibition design to research, all services can be handled by a single team.

Our Support Process

We approach overseas expansion through planning, not guesswork.
At Alt Design Office, we move projects forward in five steps by deeply understanding goals, markets, and cultural context, and by integrating design and strategy.

1. Hearing & Goal Setting

We carefully review your current business situation, expansion goals, challenges, and target markets.
We clarify objectives and key performance indicators (KPIs).

2. Market & Cultural Research

We research local market structures, consumer behavior, and cultural background.
Both qualitative and quantitative research is conducted using government and university networks.

3. Strategy & Planning

We organize branding, promotion, exhibitions, and research elements,
and plan local strategies that leverage your company’s strengths.

4. Design, Production & Execution

Working with local teams, we create websites, brochures, and exhibition booths.
Photography, translation, and advertising operations are handled in one place.

5. Performance Review & Improvement

We analyze response data after exhibitions, tours, and campaigns.
Based on the results, we propose improvements for future activities and long-term brand strategy.