Challenges
We aim to realize focused sales through our e-commerce site that are easy to understand not only for existing customers—mainly construction sites and rental businesses—but also for individual potential customers who may lack product knowledge.
Target Audience
Potential consumers, including individuals, sole proprietors, and farmers.
Project Scope
Renovation of the Existing E-commerce Site
Customer Requests
By offering set sales tailored to installation locations and regions, as well as sales formats that closely align with consumer needs, we aim to create a website that is easy to understand even for first-time visitors.
Our Initiatives
- By ensuring ample whitespace and line spacing, we structured the layout to appear clean and simple, even with a large amount of information.
- The UI design takes into account the movement of users’ visual attention.
A simple global menu with minimized information density.
The design was kept simple to ensure users do not get lost even on a site with a large volume of information.
Our focus was not only to guide users to their desired information but also to make the overall structure of the site easy to understand.
A clean and easy-to-understand layout designed from the user’s perspective.
Compared to the corporate site, the e-commerce site contains a greater volume of information, which has been carefully organized to avoid overlapping impressions.
By ensuring ample whitespace and line spacing, we achieved a clean and simple design.
Additionally, the content structure is designed to be easily understood by users without prior product knowledge.
The site color scheme follows that of the corporate website.
The design is crafted with careful consideration of users’ eye movement patterns.
