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ASEW 2025: JETRO Japan Pavilion at Southeast Asia’s Largest Energy Exhibition

Startup Support
  • Company Name

    Japan External Trade Organization (JETRO) Bangkok Office
  • Production Site

  • Location

    Queen Sirikit National Convention Center Bangkok
  • Our Services

    ジェトロ・バンコクでは、日タイ間の貿易と投資を促進し、中小企業やスタートアップ、官公庁など多様な企業のタイ進出と成長を、調査から支援までコンパクトにサポートしています。

ASEW 2025 Japan Pavilion (Bangkok · QSNCC)

At Asia’s largest energy exhibition, “Asia Sustainable Energy Week 2025 (ASEW 2025),”
we provided one-stop management for the JETRO Bangkok–organized “Japan Pavilion,”
covering everything from planning, design, on-site construction, coordination with exhibitors,
to visitor guidance and promotion. The booth was designed to stand out as a distinctive
“oasis” within the exhibition hall.

Theme: “Towards Carbon Neutrality with the Latest Technologies”
Through Japan’s cutting-edge solutions, we showcased pathways to a sustainable future.

Exhibition Overview

Scope of Work

  • Exhibition Planning & Concept Development
  • Booth Design & Construction Management (including on-site operations)
  • Coordination & Support for Exhibitors (including attendance and interpretation)
  • PR Activities for Government & Industry Organizations
    • Outreach and visitor promotion to carbon neutrality–related organizations and public institutions
  • Design
      • Production of printed media such as invitations, leaflets, and exhibitor signages
      • Touch panel interface design and coding
  • Collaboration with JETRO Headquarters & Bangkok Office
    • Joint operation and visitor support during the event
  • Visitor Guidance & Communication (including English and Thai)

Results

  • The pavilion stood out prominently, attracting a large number of visitors and drawing significant attention.

  • Facilitated smooth communication between exhibitors and visitors

  • Attracted government officials (Ministry of Industry) and key industry leaders, providing Japanese companies with opportunities to present their technologies

  • Supported local network building for participating companies

  • Designed an easy-to-understand “visitor experience flow” for attendees