Challenges
Despite utilizing direct marketing, web advertising, and telemarketing through sales agencies, converting these efforts into inquiries remains a challenge.
Target Audience
- Companies currently operating in or considering expansion into global markets.
- Individuals or firms seeking cutting-edge companies for venture capital investment.
- Senior Management (Director Level and Above)
- Companies with annual sales of 50 billion JPY or more.
Scope of Work
Aiming to secure 10 business meetings per month via web channels.
Our goal is to develop a landing page (LP) precisely tailored to align with your current advertisements.
Client Requests
Our goal is to acquire approximately 10 business meetings per month, driven by three core conversion points: free trials, whitepaper downloads, and inquiries.
Our Approach
Recognizing the previous website’s lengthy catchphrase, we conducted thorough research to identify the core benefits of this service, meticulously crafting the first view to drive conversions.
Based on our qualitative research, we hypothesized that users involved in market research primarily focus on two key areas: the research methodology and the quality of the analysts. Consequently, our messaging heavily emphasizes these two points.
For conversion optimization, we’ve implemented a sticky form layout that remains fixed on the right side as users scroll. This design directly integrates with the client’s existing Marketing Automation (MA) tools, ensuring a seamless connection for lead capture.
Project Details
Given that most of our service’s information is proprietary and we employ numerous highly skilled international consultants, we prioritized emphasizing the quality of our service in our messaging.
To finalize the website structure, we utilized 3C analysis, meticulously identifying customer needs, as well as the strengths and weaknesses of services offered by 11 competitors.
We also compiled a list of our competitors’ advertising platforms, search and URL keywords, and meta titles and descriptions. This allowed us to conduct a comprehensive comparative analysis with the client’s services.
Emphasizing Service Reliability and Value
We’ve emphasized the reliability and value of our service by communicating a clear message to users. We also used prominent numbers and titles to highlight each point, creating visual impact and capturing user attention. Furthermore, each point is supported by concrete evidence, effectively demonstrating the service’s value and trustworthiness to users.
Visual Emphasis on Each Step
We’ve made the process from market research to market entry immediately clear by visually outlining each step. This allows users to easily understand the service flow at a glance.
Additionally, we’ve provided detailed explanations for each step to ensure a comprehensive understanding of the service and its inherent value.
Efficient Information Comprehension Through Intuitive Layouts
In this section, we visually highlighted three key features, employing an intuitive layout that allows users to naturally follow the information. This design ensures users can efficiently grasp the value of our services.