Challenges
Our goal is to brand a lesser-known, rare mikan variety and increase direct-to-consumer sales.
Target Audience (most commonly used when referring to customers or users)
- Users seeking to purchase rare mikan varieties directly from farmers at competitive prices.
- This is the most direct and straightforward translation. It clearly states the subject (branding), the producer (Ito Mandarin Orchard), and the product (“Kimpo Mandarin”). It’s formal and suitable for a website.
Content Production
Design and operation of a corporate website aimed at increasing direct business transactions.
Customer Requests
- We would like people to learn not only about the mandarin harvest season, but also about our daily activities throughout the year.
- We aim to raise awareness of Kinpo Mandarins.
- Our goal is to expand direct sales to customers and become less dependent on distribution through supermarkets and similar channels.
Our Innovations
- To create a dynamic and constantly evolving website, we have integrated it with major social media platforms.
- To gain a deeper understanding of the farm’s operations and the characteristics of its products, we conducted weekly interviews with the farm’s representative during the content creation process.
- By dedicating significant time to enhancing SEO, MEO, and web accessibility, we have maximized the channels through which customers can contact us.
- To facilitate more direct transactions with users, we proposed an external payment API service that supports convenience store payments.
Content That Offers Insight into the Daily Lives of Producers
By visualizing the daily lives of producers—an aspect rarely seen by consumers—we created content that fosters a sense of trust and familiarity with the products.
Visualizing Product Features Through Quantitative Data
By expressing product features with concrete numerical data, we aimed to differentiate them from competing products. Additionally, we utilized charts and graphs to highlight and emphasize the unique value of the products.
Website Design That Connects Customers Through Social Media
By leveraging Instagram and Facebook, we designed the platform to facilitate easy and casual communication between producers and users.
Customer Testimonials
Being introduced through a trusted acquaintance gave me a sense of reassurance, and I was impressed by the attentive and meticulous support provided, which made me confident in entrusting the work to them.
Upon commissioning the project, we received multiple design proposals, which allowed us to proceed by comparing and selecting the most suitable design.
Moreover, thanks to their thorough handling of revisions, the final design perfectly matched my expectations.
Most notably, inquiries via phone through the website increased significantly—from approximately 3 calls per year to about 30, representing a tenfold increase. Additionally, the number of orders after launching our company website grew by approximately two to three times. Some orders even came from overseas customers.
We are satisfied with the thorough SEO measures implemented, which have resulted in our site ranking prominently in search results.